Search Leveraged Public Relations - 451 Marketing
Search Leveraged Public Relations, or SEO-PR, is the act of optimizing and crafting press releases or ezine newsletters for search though the web. SEO-PR's vital importance is clear when one realizes today's shrinking media operates in real time, relying more and more on search to complete or form their stories. One might say customers are driving this change in information distribution. The reason the traditional communication outlets are shrinking is because more people get their news online, or through search – another reason to optimize your news!
Our agency has been at the forefront of this approach since our early beginnings in 2004. We quickly understood the immediate benefits of Search Leveraged Public Relations, and the reciprocal advantages like improving our clients' SEO rankings, and increased qualified traffic.
– Carol Sardo
Program Coordinator
MIT Deshpande Center for Technological Innovation
